One of the Key Goals in Developing the Fisheries Sector: Increasing Production and Consumption of Deeply Processed Products.

Achieving this goal is closely linked not only to the construction of new production capacities but also to the distribution channels for such products, many of which were showcased at the Seafood Expo Russia in Saint Petersburg. Explore these in our latest overview of the exhibition.

A Rich Selection: Growth in the Finished Products and Semi-Finished Goods Section

The annual abundance and variety of products displayed at Seafood Expo Russia are made possible by traders, importers, commercial fish producers, and suppliers of ready-to-eat seafood. They converge in sections dedicated to distribution and deeply processed products, which this year attracted 17.5% of all forum and exhibition visitors. More than one-third of the exhibitors showcased their products in these categories.

Regular exhibitors in these sections include Moreodor, Kamchatka Meridian, Vikta, Baltic Shore, Sirius, Sputnik, Russian Sea, Russian Fish Company, Avangard Group, Glavrybtrest, Ostrov, Ocean, Linkor, Three Whales, Irna, Dary Morya, Dikiy Ulov, Caspian Delicacies, Grey Caspian, Russian Caviar House, Gorkunov Caviar House, Kamchatka Caviar Company, Smart Fish, Ultra Fish, Fish Style, Lunskoe Sea, Morskoy Meridian, Moneron, Lucky Fish, Shifudo, Santa Bremor, Fosforel, Unifrost, Uniant (brands Skorozharka and Zapolyar'ye), Defa Group, Sky Sea, and other leading companies in this market segment.

Numerous regional enterprises traditionally joined under the banners of Arkhangelsk, Astrakhan, Murmansk, Rostov, Novgorod, Kaliningrad, Sakhalin regions, Primorsky and Khabarovsk territories, Tatarstan Republic, Yamalo-Nenets Autonomous District, Sevastopol, and other regions of the Russian Federation.

New participants this year included seafood suppliers such as Wike, Delfood, Murman, Fish Taste, Fish Retail Plus, and other companies from Russia, China, India, Saudi Arabia, and EAEU countries.

“The diversity of fish and seafood products showcased by the exhibitors grows each year. By the seventh year of the event, we are already seeing the results of our efforts, as exhibitors’ products stand out with well-designed packaging and are supported by efficient logistics and distribution channels,” said Ivan Fetisov.

The exposition featured primarily Russian-caught fish and seafood, including Pacific salmon, pollock, cod, halibut, herring, shrimp, squid, mussels, crab, and caviar. It was complemented by imported fish and seafood products from domestic and foreign exhibitors, which fill market gaps in local catches or unmet demand.

Visitors were particularly impressed by items such as rillettes, fish rolls, krill cream paste, canned crab salad meat, sardines with capers and jalapeños, and other popular ready-to-eat seafood. Unique new products included tuna stew, kelp phali, eel in aspic, Bacalao Murmansk-style from NOREBO, and many others.

In addition to canned and preserved goods, caviar, ready-to-eat seafood, and semi-finished products, the exhibition also featured a wide array of dietary supplements, cosmetics, and other fishery-based products, as highlighted in our previous review.

New Solutions for Promoting Fish Products

The topics of seafood consumption and the development of distribution channels were once again prominent in the business program events, organized in collaboration with Rosrybolovstvo, regional authorities, industry associations, and production sector representatives. These sessions explored measures to stimulate the sale of fish and seafood through retail networks, HoReCa establishments, and online stores. Experts highlighted factors beyond price, such as packaging, product variety, and shelf display convenience, as significant drivers of purchasing decisions.

To optimize the supply chain, participants proposed new models of collaboration along the fisherman–processor–retailer line. Kamchatka Region Governor Vladimir Solodov shared the region’s experience in promoting its products extraterritorially within the domestic market.

The promotion of fish consumption was also the central theme of the “Eat Fish” roundtable organized by Rosselkhozbank. Participants focused on the potential of the gastronomy and media industries to elevate the image of seafood restaurants and attract a wider audience. They also emphasized raising public awareness of the health benefits of seafood, noting that only 56% of Russians are currently informed about these benefits, according to Rosselkhozbank. Experts suggested incorporating fish more actively into school meal programs as a way to boost consumption.

The Fishplace platform, a regular exhibitor, presented its services for improving wholesale seafood trade and logistics during a conference on the digital transformation of the fishing industry.

On the main stage, the second day of the forum and exhibition concluded with a presentation of the FishStat ecosystem. This platform integrates auction transactions, fish and seafood sales, price analytics, catch volume statistics, logistics, and storage solutions.

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