This year, for the first time, exhibitors at Seafood Expo Russia will be able to showcase their new products not only at their booths, but also within a specially equipped area. You can apply to take part in the New Products Showcase today.

The showcase will feature chilled, frozen, and ready-to-eat fish products. Each sample will have a name and QR code that visitors can scan to obtain full information about the manufacturing company and the product. The New Products Showcase will also have an online section on the event’s official website (which is currently working in test mode). Thus, visitors will have an opportunity to learn about all the new products in advance and see them with their own eyes at the exhibition.

You must complete an application and send it to the organizers for consideration in order to present your products at the New Product Showcase.

Terms and conditions for participation: 

·      Project participant – exhibitor

Current exhibitors are given priority to participate in the project. If free slots are available, the organizers may consider applications from companies that are not exhibitors.

·      The product must be new

The goal of the project is to showcase new products, so it is that the product is only on the verge of entering the market or being released no later than August 2022.

·      1 company – 1 product

One company can only offer one product to take part in the project. 

·      Availability of samples

The showcase will display samples of real products (not replicas), so the exhibitor will have to provide a sample of the product in the run-up to the event in order to participate in the project. 

“We see that both exhibitors and visitors are highly interested in ready-made products, so this year we have split them into a separate sector of the exhibition. In addition, we want to provide exhibitors with the opportunity to significantly expand their reach. They will be able to present their new products to a broad audience within a special zone – the New Product Showcase. The whole country will see them, so we decided to showcase only real products, not replicas. Upon conclusion of the exhibition, all participants will receive personalized certificates,” Expo Solutions Group CEO Ivan Fetisov said.

The New Products Showcase will be located between the Retail Centre and the HoReCa Arena master class area for chefs.

The number of slots is limited.